Socialthon

THE CHALLENGE

Digital coach Jona Becky set out to break the existing Guinness World Record for the Largest Social Media Marketing Lesson, held at 2,185 participants, by gathering over 3,000 people for a single live class themed "From Posts to Cash: How to Use Social Media Platforms to Promote Yourself, Skills, Products, and Services, and Generate Income." The event needed production at a scale and standard that could support an official world record attempt, with eyes from the Lagos State Government and the international Guinness World Records body alike.

WHAT PHIZ DID

Commune Craft delivered full event production for the record attempt, working in collaboration with The Black Ogechi to manage the scale and logistics required for a verifiable mass-attendance record at UNILAG.

THE OUTCOME

The attempt succeeded. 2,800+ verified participants, comfortably surpassing the existing record of 2,185, with the result now pending official Guinness World Records certification. The event was publicly backed by the Lagos State Government, with the Commissioner for Wealth Creation and Employment in attendance.